In terms of selecting an insurance coverage supplier, there isn’t any larger endorsement than a advice from a good friend, member of the family, or colleague. For patrons, the arrogance to suggest their insurer speaks volumes in regards to the belief and satisfaction they really feel within the service supplied. For this reason the Shopper Intelligence Awards’ Advisable by Prospects class is among the most extremely anticipated bulletins every year.
In 2025, we’ve seen a notable development emerge in each the motor and residential insurance coverage sectors: extra prospects than ever earlier than are completely satisfied to suggest their present motor insurance coverage suppliers, with an uptick seen since final yr within the dwelling sector as effectively. This displays not only a rising stage of satisfaction, but in addition the rising significance of buyer expertise in shaping loyalty and long-term relationships. The awards rejoice these manufacturers who’ve excelled on this space, delivering distinctive service, worth, and peace of thoughts to their prospects.
A powerful yr for motor insurance coverage suppliers
In 2025, our knowledge reveals that motor insurance coverage prospects are more and more happy with their suppliers, with advice ranges reaching their highest level since we started monitoring this metric. This shift could also be a testomony to the continued enhancements within the motor insurance coverage sector, the place innovation, buyer engagement, and repair have taken centre stage.
Residence insurance coverage continues to see enchancment
The house insurance coverage sector has additionally skilled a constructive shift in buyer satisfaction this yr, with advice ranges displaying a modest uptick. Whereas the enhancements usually are not as dramatic as these seen in motor insurance coverage, they nonetheless mirror a broader development in the direction of higher buyer experiences throughout the trade.
What’s behind the expansion in suggestions?
As we’ve noticed in our knowledge, the rise in buyer suggestions can largely be attributed to enhancements in numerous features of the client expertise. Suppliers who’re seeing probably the most success are those that have targeted on simplifying their processes, providing better transparency, and delivering on their guarantees.
A constructive advice expertise additionally hinges on worth for cash. Customers are extra discerning than ever about how their premiums translate into service and protection. Insurers who’re assembly or exceeding buyer expectations in these areas are those incomes probably the most endorsements.
The winners of the 2025 Shopper Intelligence Awards
In recognition of their excellent efficiency in buyer advice, we’re proud to announce the next winners of the 2025 Shopper Intelligence Awards within the Advisable by Prospects class:
Motor winners
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The AA |
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Admiral |
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Aviva |
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Churchill |
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Dial Direct |
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Direct Line |
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NFU Mutual |
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RAC |
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Saga |
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Sheilas’ Wheels |
*profitable manufacturers are listed in alphabetical order
Residence winners
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Aviva |
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Financial institution of Scotland |
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Co-op |
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Direct Line |
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John Lewis |
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Nationwide |
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Prudential |
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RBS |
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Saga |
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Tesco |
*profitable manufacturers are listed in alphabetical order
These manufacturers have demonstrated distinctive buyer satisfaction, loyalty, and belief, making them probably the most advisable insurers of their respective classes.
Wanting forward
The 2025 Shopper Intelligence Awards supply a transparent indication of the place the insurance coverage trade is heading. Prospects are now not simply searching for the most cost effective premiums—they’re in search of suppliers that provide dependable, accessible, and clear companies. With motor insurance coverage suggestions reaching document ranges, and residential insurance coverage displaying regular enchancment, it is clear that manufacturers that target delivering top-tier buyer experiences are poised for continued success.
Congratulations to this yr’s winners for his or her well-deserved recognition. Their dedication to placing prospects first has set the usual for excellence, and so they function an inspiration for the remainder of the trade to comply with.
We stay up for seeing how these traits proceed to evolve within the coming yr, and we’ll be right here to rejoice much more manufacturers that earn the belief and advice of their prospects.
Are you a 2025 winner? Enquire about your award at the moment…
Congratulations – what an achievement! Why? As a result of these awards are primarily based purely on their suggestions – and so they say you’re the model to be with. Now it’s over to you to resolve the way you wish to maximise the worth of your award win. Click on beneath to seek out out extra…
